Pricing
One program. One payment.
Start with a free week with all features. After that you buy your twelve-week program with a single payment. It never renews by itself.
The 12×7 Program
One price for your whole program of 84 days.
First week free, then €23.99 once
Launching Monday, 4 January 2027.
- Daily diary for food, water and exercise
- AI food recognition for calories and macros
- 12×7 Coach, your personal AI chat
- Daily AI analysis and feedback
- FoodLab with AI recipes and planner
- The 12×7 roster and progress
- Full wellbeing check-ins
- Weekly reviews
All prices include 21% VAT.
After 84 days
Infinity mode
Your program does not renew by itself. Near the end we ask whether you want to continue in infinity mode: your roster, data and wonderful new habits carry on for €5.99 per month. You can cancel infinity mode every month.
Frequently asked questions
Is the first week really free?
Yes. You start with a full week with all features, from the coach to FoodLab. After that you decide whether to buy your program, or stop.
Does my program renew automatically?
No. The program is a one-time purchase and never renews by itself. Near the end of your 12 weeks we explicitly ask whether you want to continue. You decide.
Can I just pay monthly?
Not during your program: you pay €23.99 once for the full 12 weeks. Afterwards you can continue month by month in infinity mode, if you choose to.
What is infinity mode?
The continuation of 12×7 after your program: you keep logging, your roster and data carry on and the coach keeps looking over your shoulder. As a reward for completing your 84 days you pay a reduced rate of €5.99 per month.
Can I cancel infinity mode?
Yes, every month. There is no minimum term. If you stop, your data remains available as described in our privacy policy.
Do the prices include VAT?
Yes, all amounts include 21% VAT.
Start with a free week
All features from day one. After seven days you decide whether to buy your program.
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